ICHCHA – THE CAMPAIGN

Introduction: The campaign “ICHCHA-a desire to live” is being conceptualised to deal with the social issue of female foeticides on behalf of Save Girl Child Organisation for a period of 4 months from June 2010-September. The campaign will deal with the issue of practical implementation of monetary incentives scheme for women and initiate an online …

ICHCHA- A DESIRE TO LIVE

Delhi, India: Save a girl child has launched its new viral campaign "ICHCHA - A DESIRE TO LIVE" to fight against the crime of female foeticides in India. The declining sex-ratio problem is assuming grave proportions in India which has prompted quick action from the organisation. ICHCHA which means ‘wish’ is a reminder of the …