People are aware that there is a hot battle going on the national platform for their attention and PR campaigns are executed to get the better of them. No doubt the public is the most precious commodity in today’s time when they trust the reigns of their nations in the hands of political parties.
Ever since democracy started to unfold its wings and politics, the favourite games of the elites and their entourage moved out in the open, the war for public’s attention has been gaining fervour.
The PR that at best wants to protect their clients interests no matter what the case be and act in the true spirit of professionalism striking a balance with the ethics faces a tough challenge when it comes to the politics of it.
Political PR has developed over the years from just canvassing or open speeches. The battle is now to win the hearts and minds of the people. Strikingly, no practitioner wants to give the impression that their client’s best interest in the public gets unveiled only in the time of elections.
Political PR is a year-round process which delicately tries to woo the electorates and build a confidence base of party members.
Obama’s strategy has been the shining examples of political public relations. His strategists portrayed him as brand Obama that stands for transparency. Obama even committed on publishing all proclamations and executive orders on the white house website. He has been quick to address issues either directly or through his team members, thus curbing the speculations and rumours. To top it all up, he has been promoting his policies through Facebook and Twitter, reaching the public directly and in a timely manner.
Compare this to Hurricane Katrina hit areas in US in 2005, where government came under criticism for lack of efforts. Government banned journalists from accompanying boats out in search of victims citing a Defense Department policy, in order to treat victims with dignity and respect. Even the photographs were banned from publishing. This was considered as censorship and further news from the recovery operations started to get misinterpreted. Eventually through a lawsuit filed by CNN, the media ban was lifted. Thus, adding to the overall bad reputation in the press and in the public eye about this natural disaster.
Obama’s social media strategy did bring about a wind of change which connected him more intimately to the people who voted for him and who look upto him with hopeful eyes. social media puts a human face to the larger than life figures and makes them a part of the crowd. That is the best PR strategy that works for now!
Thus, I’m delighted to conclude that it is hightime the political sphere also realise that social media watchdog can sniff the spin and expose it to the world in a wink!