19th November 2010 It was April 2010 that I last made a blog entry and after that, I dint really find anything interesting to make an account of. But since then, a lot has happened on the personal front than on the professional front. Professionally, life hasn’t made much of a move, considering my own … Continue reading London Diaries
I still remember my first day at the University of Westminster, Harrow Campus. I was tad nervous, yet immensely happy to finally see my dream come true! I always wanted to come to London to study……..could be anything! The journey was a tough ride for me, since I come from a culture which is so … Continue reading A little thank you note!
People are aware that there is a hot battle going on the national platform for their attention and PR campaigns are executed to get the better of them. No doubt the public is the most precious commodity in today’s time when they trust the reigns of their nations in the hands of political parties. Ever … Continue reading Political PR-is there a change?
As defined in the book, Master the skills to disaster by Harvard Business School; “Crisis management can be defined as a change, either sudden or evolving, that results in an urgent problem that must be addressed immediately. For a business, a crisis can cause damage to its employees, its reputation or bottom line.” Throughout the … Continue reading Have no doubts on social media in times of crisis
The truth- that is what keeps Propaganda at bay from Public Relations. Doing what a practitioner does best – spinning, if based on credible facts is simply PR. But when the facts get diluted in the hype of amassing the largest number of impressions either online or off it, then its Propaganda. However, that brings … Continue reading PR or Propaganda?
Introduction: The campaign “ICHCHA-a desire to live” is being conceptualised to deal with the social issue of female foeticides on behalf of Save Girl Child Organisation for a period of 4 months from June 2010-September. The campaign will deal with the issue of practical implementation of monetary incentives scheme for women and initiate an online … Continue reading ICHCHA – THE CAMPAIGN
Delhi, India: Save a girl child has launched its new viral campaign "ICHCHA - A DESIRE TO LIVE" to fight against the crime of female foeticides in India. The declining sex-ratio problem is assuming grave proportions in India which has prompted quick action from the organisation. ICHCHA which means ‘wish’ is a reminder of the … Continue reading ICHCHA- A DESIRE TO LIVE