PR or Propaganda?

The truth- that is what keeps Propaganda at bay from Public Relations. Doing what a practitioner does best – spinning, if based on credible facts is simply PR. But when the facts get diluted in the hype of amassing the largest number of impressions either online or off it, then its Propaganda.   However, that brings … Continue reading PR or Propaganda?

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ICHCHA- A DESIRE TO LIVE

Delhi, India: Save a girl child has launched its new viral campaign "ICHCHA - A DESIRE TO LIVE" to fight against the crime of female foeticides in India. The declining sex-ratio problem is assuming grave proportions in India which has prompted quick action from the organisation. ICHCHA which means ‘wish’ is a reminder of the … Continue reading ICHCHA- A DESIRE TO LIVE