Archive for the ‘social media’ Tag

PR or Propaganda?

The truth- that is what keeps Propaganda at bay from Public Relations. Doing what a practitioner does best – spinning, if based on credible facts is simply PR. But when the facts get diluted in the hype of amassing the largest number of impressions either online or off it, then its Propaganda.  

However, that brings us to the question of what is a truthful fact? A PR practitioner is the representative of clients and does not have much say about the factual information related to the core processes of the company. This raises quite a few ethical issues as the codes of ethics emphasises on practitioners to investigate the facts made by the clients. Though, in reality this is not always a possibility. The practitioner has to make a tough choice based on a professional commitment and faith on the clients ability to share facts. The PR practitioner acts like a good citizen of the corporate world and makes sure that the illusion of their client holds in the eye of the public. Sometimes it would mean defending the client on issues like environment and safety standards for employees. 

Is propaganda still powerful?

Isn’t that also the purpose of Propaganda? Eventually, both PR and Propaganda are selling an idea through a set of objectives and strategies. Propaganda is defined by E. Bernays’s as “the consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group.” We see a similar theme when we look at how he defines Public relations: “attempt by information, persuasion and adjustment, to engineer public support for an activity, cause, movement, or institution.” 

 Where propaganda scores is on magnifying made-up facts and gets the negative connotations from the wartime propaganda and Nazi Germany. Though its roots go back as far as  1622 when Pope Gregory XV formed  The Sacra Congregatio Christiano Nomini Propaganda (the Congregation for Propagating the Faith).  

Though propaganda suffers from a negative reputation, the basic difference between the two is the way they are utilised to secure strategic objectives. So do Propaganda and PR coexist? Well, considering the rise of social media and omnipresent journalists who are on lookout for slightest misleading facts. So, if a practitioner deliberately uses untrue facts or a version of facts, then journalism sleuths are bound to catch such a action. Even if they don’t then customers won’t put up with such a campaign for long and its ramifications would resound in the form of a backlash for the company.  

Are Propaganda and PR synonymous? The definition and interpretation varies with the context in which it is being used. PR industry has always tried to embrace code of ethics and hold itself by the highest standards. Propaganda meanwhile has been associated with campaigns which violate these principles. 

Watch a report by AlJazeera about U.S. media being curbed from reporting Iraq war

 

 

http://www.trankin.com/advisor/propaganda.asp  

http://www.collectionscanada.gc.ca/eppp-archive/100/202/300/mediatribe/mtribe95/propaganda.html  

http://www.hotwireprc.com/documents/Public%20Relations%20versus%20Propaganda.pdf

ICHCHA- A DESIRE TO LIVE

Delhi, India: Save a girl child has launched its new viral campaign “ICHCHA – A DESIRE TO LIVE” to fight against the crime of female foeticides in India. The declining sex-ratio problem is assuming grave proportions in India which has prompted quick action from the organisation.

ICHCHA which means ‘wish’ is a reminder of the agonising souls who cry for mercy and beg for their right to live.

The campaign launches with of a 30 second video using a doll as a metaphor to show the merciless killing of the innocent girl child. It is sure to catch some eye balls

“Our main aim is to reach an audience of 500,000 and encourage them to sign a petition for provision of monetary benefits to women who produce girls in practice and not just bury on paper. Together they have the power to bring about a huge difference to causes which concern the entire country. Therefore, we thought this is the right time to be a part of the social media brigade to stimulate some consciences.” said Dr Bernard Malik, Founder and Director of Save a girl child organisation.

To celebrate daughter’s month in July, the campaign also aims to connect people emotionally to the cause through other interesting online activities on popular social media platforms which will be launched sequentially.

The widespread prevalence of female foeticide in India is a shameful outcome of the social mores of India, which are badly skewed against girl-children. This 4 month campaign is yet another hope for the suffering girls.

_______________________________________________________________

Boiler’s Plate:

  • The 2001 Census conducted by Government of India, showed a sharp decline in the child sex ratio in 80% districts of India.
  • Systematic gender discrimination in India is reported to have claimed up to a whopping 50 million female lives.
  • The current female sex ratio for the age group of 0-6 years per 1000 boys in some of the most affluent states of India is: Punjab has 798, Haryana 819, Delhi(U.T.) 868, Gujarat 883
  • Steep rise in crime against women and dowry deaths has further contributed to the low sex ratio.
  • A survey by Action India of women in Delhi revealed that even the highly educated women have resorted to as many as eight abortions to ensure that they only give birth to a son.

About the organisation: At http://savegirlchild.org/, we show you the world from the eyes of a girl child, bright but unprivileged, twinkle in the eye, but remorse in the spirit; the Indian girl child, a picture of dismay.
Save Girl Child is a social endeavour under the auspices of The Organization for Eradication of Illiteracy and Poverty www.educatenow.org

Join our group on facebook and help us fight the cause.

Contact:
Dr. Vishal Malik, Founder and Director
Email: vdirector@savegirlchild.org
Phone: 02013546786

Manpreet Deol
Country Director
Save@savegirlchild.org
Phone: 02087483638

Social Media Webcast

Public relations and Social Media – webcast by Diksha Sethi:

After taking the new media and PR module, I realised how the nature of communication has undergone a drastic change within a span of 4 years! While in some parts of the world, the best way to communicate for people is stil the E-mail or maybe the telephone, for some others, tweeting updates through social networking websites has become an addiction.
 
Making this webcast was a struggle initially, but now that I can see the finished results and finally about to upload my video, it gives me a sense or relief that i’ve finally done it! This webcast is an attempt to understand the flavour of social media in our day to day communication alongwith the buiness context. Social media is still a cause of apprehension for many entrepreaneurs because they havent realised the power of social media and how it can give an image makeover to brands. (either new or established). Not only the image and reputation, it also has brought a paradigm shift in the fundamentals of doing business! Rather than spending millions on a expensive PR campaign, smaller, more personalised and interest-driven attempts are being made to gain the audience’s attention, support and loyalty. The tables have turned; pushy sales has taken a back seat and building customer relationships has become centric.  
 
Despite all of us being so diverse in our cultures, traditions and mannerisms, yet the medium has picked up on our basic needs to share, talk, express our emotions and stay in touch. Ofcourse it cannot substitute for a physical exchange of ideas, yet it has become an inevitable part of our busy lives. Social networking websites hae been customised according to our cultural backgoundsand do allow us to personalise content! at the same time, it facilitate formation of comunities, fan clubs and groups with those who have some commonalities with us. This phenomenon helps businesses to identify their niche and target their message to the right audiences!
 
If there are positives of using social media for a business activity, it has some of the dangers too. If on one hand social media is fast,accessible, cheap and has a massive reach. on theother hand, one mistake can be lethal for the reputation of the brand and the company. For eg: the dominos gross video spread like wild fire and had millions of hits on outube overnight! It gives less time for comntemplating in a crisis and demands prompt action. otherwise, things can be blow out of proportion. A careless use of the medium can get the world attacking you in no time. Another danger is the lack of control over the user generated conten being disseminated through blogs, videos, picture sharing or social networking websites. Too much transparency could spin the tide.
 
well, its time for me to wrap up and get ready for the london fashion week. hope you enjoy the my little endeavour 🙂
 
Cheers
Diksha 🙂
 
Related Articles: 
Marketing professionals shifting from direct marketing to social media
50 ways to use social media
How to set up a domino effect of traffic
Related Videos:
  Social Networking in Plain English          
Social Media revolution