Archive for the ‘public relations’ Tag

PR or Propaganda?

The truth- that is what keeps Propaganda at bay from Public Relations. Doing what a practitioner does best – spinning, if based on credible facts is simply PR. But when the facts get diluted in the hype of amassing the largest number of impressions either online or off it, then its Propaganda.  

However, that brings us to the question of what is a truthful fact? A PR practitioner is the representative of clients and does not have much say about the factual information related to the core processes of the company. This raises quite a few ethical issues as the codes of ethics emphasises on practitioners to investigate the facts made by the clients. Though, in reality this is not always a possibility. The practitioner has to make a tough choice based on a professional commitment and faith on the clients ability to share facts. The PR practitioner acts like a good citizen of the corporate world and makes sure that the illusion of their client holds in the eye of the public. Sometimes it would mean defending the client on issues like environment and safety standards for employees. 

Is propaganda still powerful?

Isn’t that also the purpose of Propaganda? Eventually, both PR and Propaganda are selling an idea through a set of objectives and strategies. Propaganda is defined by E. Bernays’s as “the consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group.” We see a similar theme when we look at how he defines Public relations: “attempt by information, persuasion and adjustment, to engineer public support for an activity, cause, movement, or institution.” 

 Where propaganda scores is on magnifying made-up facts and gets the negative connotations from the wartime propaganda and Nazi Germany. Though its roots go back as far as  1622 when Pope Gregory XV formed  The Sacra Congregatio Christiano Nomini Propaganda (the Congregation for Propagating the Faith).  

Though propaganda suffers from a negative reputation, the basic difference between the two is the way they are utilised to secure strategic objectives. So do Propaganda and PR coexist? Well, considering the rise of social media and omnipresent journalists who are on lookout for slightest misleading facts. So, if a practitioner deliberately uses untrue facts or a version of facts, then journalism sleuths are bound to catch such a action. Even if they don’t then customers won’t put up with such a campaign for long and its ramifications would resound in the form of a backlash for the company.  

Are Propaganda and PR synonymous? The definition and interpretation varies with the context in which it is being used. PR industry has always tried to embrace code of ethics and hold itself by the highest standards. Propaganda meanwhile has been associated with campaigns which violate these principles. 

Watch a report by AlJazeera about U.S. media being curbed from reporting Iraq war


Social media – a peep into the future

Practising Social Media PR for a profitable business-measuring its pros and cons

London, U.K. – TweetFace; a popular social networking website announced its launch of a new webcast “PR and Social media” to underline the benefits that social media can have for business organisations. An official press conference held today at 2:00 pm in Threemasons Hall, Holborn was attended by 50 journalists and PR practitioners from different sectors. 

Hi TweetFace!

Tweetface for the first time has taken the initiative to reinforce the fact that the social media platform can be a boon for business entities if its complete potential is realised. 

Diksha Sethi, Digital PR executive of TweetFace and the creator of this webcast said “It is important to learn new ways to communicate to the audience in a digital environment. I look at it as a possibility of connecting with your audience at a more personal level which has been driven by social change.” 

The webcast highlights some key benefits of social media for any business organisation; local or international. 

1) Social media is cost effective and offers unlimited space, unlike the traditional newspapers, radio and television. 

2) It is easy to recognise the potential market and segregate your niche which further helps in customising the message accordingly. 

3) Social media gives the audiences an equal chance to voice their opinion and help organisations deliver exactly what is in demand. Thus; saving their time, energy and resources. 

4) New Public Relations strategies like viral campaigns, webcasts, blogs etc have the capacity to change public opinion towards an organisation or a brand from negative to neutral and from neutral to positive. 

5) Increasing Revenue On Investment is the most important goal social media helps to achieve for organisations. 

Matthew Holland, Head of digital PR department of TweetFace further hinted at the importance of being fair and honest in using this medium which is still under the experiment stage. “The nature of the medium is more volatile than television or radio. Because its reach is far and wide, the message looses it control once it has been disseminated. Therefore, it is extremely important to be honest in delivering your message to your audience. Else, the outcome can be ravaging for the brand’s reputation.” 

Social Media has brought about a paradigm shift in the PR practices directed towards various sectors of business where the consumer forms the focus. Apart from being a visual treat, this webcast shall touch upon some key approaches to communicating in an evolving digital world.
The webcast is available and downloadable from TweetFace and YouTube. 



Boiler’s Plate: 

TweetFace was founded by Danny Berg in 2003, initially as an exclusive network for Harvard students. It was a huge hit in 2 weeks. 

TweetFace is the world’s 2nd largest social network, with over 400 million users. 

TweetFace added 70 million unique user from 2009-2010. 

Till january 2010, TweetFace had 124 million users just from the U.K.



Danny Berg:CEO and Founder TweetFace
Office: 1602 S, White Avenue
London, U.K. 

Contact Person:
Ms.Diksha Sethi Sharma
Executive communication manager
Phone: 0203467654 (ext-123)
mobile: 07898226050

Follow us:!/sethi.diksha


Social Media Webcast

Public relations and Social Media – webcast by Diksha Sethi:

After taking the new media and PR module, I realised how the nature of communication has undergone a drastic change within a span of 4 years! While in some parts of the world, the best way to communicate for people is stil the E-mail or maybe the telephone, for some others, tweeting updates through social networking websites has become an addiction.
Making this webcast was a struggle initially, but now that I can see the finished results and finally about to upload my video, it gives me a sense or relief that i’ve finally done it! This webcast is an attempt to understand the flavour of social media in our day to day communication alongwith the buiness context. Social media is still a cause of apprehension for many entrepreaneurs because they havent realised the power of social media and how it can give an image makeover to brands. (either new or established). Not only the image and reputation, it also has brought a paradigm shift in the fundamentals of doing business! Rather than spending millions on a expensive PR campaign, smaller, more personalised and interest-driven attempts are being made to gain the audience’s attention, support and loyalty. The tables have turned; pushy sales has taken a back seat and building customer relationships has become centric.  
Despite all of us being so diverse in our cultures, traditions and mannerisms, yet the medium has picked up on our basic needs to share, talk, express our emotions and stay in touch. Ofcourse it cannot substitute for a physical exchange of ideas, yet it has become an inevitable part of our busy lives. Social networking websites hae been customised according to our cultural backgoundsand do allow us to personalise content! at the same time, it facilitate formation of comunities, fan clubs and groups with those who have some commonalities with us. This phenomenon helps businesses to identify their niche and target their message to the right audiences!
If there are positives of using social media for a business activity, it has some of the dangers too. If on one hand social media is fast,accessible, cheap and has a massive reach. on theother hand, one mistake can be lethal for the reputation of the brand and the company. For eg: the dominos gross video spread like wild fire and had millions of hits on outube overnight! It gives less time for comntemplating in a crisis and demands prompt action. otherwise, things can be blow out of proportion. A careless use of the medium can get the world attacking you in no time. Another danger is the lack of control over the user generated conten being disseminated through blogs, videos, picture sharing or social networking websites. Too much transparency could spin the tide.
well, its time for me to wrap up and get ready for the london fashion week. hope you enjoy the my little endeavour 🙂
Diksha 🙂
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