Have no doubts on social media in times of crisis

As defined in the book, Master the skills to disaster by Harvard Business School; “Crisis management can be defined as a change, either sudden or evolving, that results in an urgent problem that must be addressed immediately. For a business, a crisis can cause damage to its employees, its reputation or bottom line.” Throughout the … Continue reading Have no doubts on social media in times of crisis

Advertisements

Non profit PR v/s the other sectors

" Charities is the only sector that practices ethical PR and all other sectors mainly practice spin or propaganda"   Being a part of this debate, i had to support one side of the statement that yes, charities is the only way to do good, ethical PR for a simple reason that charities work for … Continue reading Non profit PR v/s the other sectors