CSR – a fad or philanthropy?

  Corporate social responsibility or sustainable responsible business or corporate citizenship:  Virtue is its own reward and for business enterprises, it can profitable too. Many companies incline towards a social cause in order to win public trust and portray a favourable image in the media. There has been an increasing demand for CSR and are … Continue reading CSR – a fad or philanthropy?

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Non profit PR v/s the other sectors

" Charities is the only sector that practices ethical PR and all other sectors mainly practice spin or propaganda"   Being a part of this debate, i had to support one side of the statement that yes, charities is the only way to do good, ethical PR for a simple reason that charities work for … Continue reading Non profit PR v/s the other sectors