I still remember my first day at the University of Westminster, Harrow Campus. I was tad nervous, yet immensely happy to finally see my dream come true! I always wanted to come to London to study……..could be anything! The journey was a tough ride for me, since I come from a culture which is so … Continue reading A little thank you note!
People are aware that there is a hot battle going on the national platform for their attention and PR campaigns are executed to get the better of them. No doubt the public is the most precious commodity in today’s time when they trust the reigns of their nations in the hands of political parties. Ever … Continue reading Political PR-is there a change?
As defined in the book, Master the skills to disaster by Harvard Business School; “Crisis management can be defined as a change, either sudden or evolving, that results in an urgent problem that must be addressed immediately. For a business, a crisis can cause damage to its employees, its reputation or bottom line.” Throughout the … Continue reading Have no doubts on social media in times of crisis
The truth- that is what keeps Propaganda at bay from Public Relations. Doing what a practitioner does best – spinning, if based on credible facts is simply PR. But when the facts get diluted in the hype of amassing the largest number of impressions either online or off it, then its Propaganda. However, that brings … Continue reading PR or Propaganda?
A crackling debate about women in PR broke a buzz of discussion among the entire class. And most importantly, it got me thinking why aren’t there enough women on the top positions in the PR sector? The debate picked up two important ‘so-called’ weaknesses that pull women back from ruling the roost. 1) Their first … Continue reading Women have their way in PR
Time and again, Public relations has been associated with all things unethical – lying, spin-doctoring, and even espionage. Many critics argue that there can be no ethical public relations because the practice itself is akin to manipulation and propaganda. Or how else would you justify those PR agencies who deal with the tobacco or ammunition … Continue reading Is there anything called ethics in PR?
Corporate social responsibility or sustainable responsible business or corporate citizenship: Virtue is its own reward and for business enterprises, it can profitable too. Many companies incline towards a social cause in order to win public trust and portray a favourable image in the media. There has been an increasing demand for CSR and are … Continue reading CSR – a fad or philanthropy?